The article analyzes the Japanese official narrative about the Northern Territories, which is widespread in Japanese society as a key factor in the formation of the bad image of Russia in Japan. Of particular importance from the point of view of the emotional effect on public consciousness is the thesis that the Southern Kurils are the “ancestral territory of Japan,” that the USSR committed aggressive and unfair actions against Japan during World War II, and modern Russia did not correct them, and that the Japanese natives of the Southern Kurils experience enormous moral suffering, not having the opportunity to freely visit the graves of their ancestors. The article examines the organizational structure of state, public, and socio-political organizations designed to ensure public policy to popularize this narrative and shows the features of its reflection in school textbooks, museums, and memorial complexes. The author focuses on the Movement for the Return of the Northern Territories and the events held within its framework, including the annual “Northern Territories Day,” held on February 7.It is concluded that, despite all the efforts of the government, Japanese public opinion in reality turns out to be relatively poorly informed about the problem of the Northern Territories. At the same time, as generations change, the interest in this problem is gradually decreasing, especially among young people. There is a process of realizing the futility of maintaining a hard line in the government’s approach to solving it. The humanitarian aspect of the problem, related to visits to graves by former islanders and members of their families, causes the greatest public outcry, but even this aspect, as the results of public opinion polls show, has a limited effect.